General Privacy Information
While we take reasonable steps to protect your personal information once it is in our possession, PITAKA cannot ensure or warrant the security of any information you transmit to us before it reaches us, and you do so at your own risk. You are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you are online.
Collection, Use and Disclosure of Information
Much of the information PITAKA collects is "aggregated" — meaning that the information from many users is grouped together in a way that does not reveal the personal information of any particular user. We may use this aggregated information to evaluate which products and services are successful and which ones are not, and in order to evaluate which new products we should make available on PITAKA. We may also use the anonymous click stream data to help our advertisers deliver better-targeted advertisements.
In certain circumstances, PITAKA may collect personal information about you, for example when you create an account, contact us, enter a competition, make a purchase or join a mailing list. The types of personal information we may collect includes your name, contact details, payment details and enquiry or complaint details. We also collect personal information through our records of your transactions and interactions (including by email, phone and online) with PITAKA or on the PITAKA website. We collect personal information from you and in some cases from third parties including our related companies, your representatives and public sources.
We collect and use your personal information to provide, administer, improve and personalize the PITAKA website and our products, to run competitions, process payments and refunds, understand you better, maintain and update our records, complete registrations, verify your identity and protect our lawful interests. We may not be able to do these things without your personal information. For example, we may not be able to deliver your orders or respond to your enquiries.
We may exchange personal information with third party service providers who assist us with payment, marketing, data processing, IT, archival, auditing, accounting, customer contact, legal, business consulting, banking, delivery, data analysis, document management, research, investigation, insurance, website and other services. Some of these third parties may be located in USA, EU countries and other countries.
A cookie is a small data file that certain websites write to your hard drive when you visit them. A cookie file can contain information such as a member ID that the site uses to track the pages you've visited. But the only personal information a cookie can contain is information you supply yourself.
When we send you emails or other electronic messages, we may keep records if you open the message and click on particular links. This helps us to better understand what information is of interest to you.
Newsletter and Marketing Communications
We offer a number of free newsletters to share content information about our site with interested users. There may be cases in which some of your personal information may be used by PITAKA on an ongoing basis to target e-commerce promotions and telemarketing activities unless you opt out or we are prevented by law. For example, when you register as a user or check out as a guest on PITAKA's website, we may use your personal information to send you marketing and/or promotional materials from time to time. Users may elect to stop receiving marketing communications at any time by following the simple instructions at the bottom of the newsletter or communication or by contacting us as set out below.
PITAKA utilizes a variety of security measures to maintain the safety of your personal information. All user contact information is contained behind a "firewall" and only accessible by a limited number of employees who have special access rights to production systems. We only store personal information in electronic form.
If you choose to modify your personal information, you may do so by visiting the PITAKA member account page. You will be required to submit a valid member ID and password for authentication before you will be able to modify your file. Because password information has been encrypted, it is completely invisible, including to our customer service team.
You can also contact us as set out below if you wish to access or correct any personal information we hold about you. We may need to verify you identity. If we deny any request to access or correct personal information, we will provide our reasons. Where we decide not to make a requested correction to your personal information, you may ask us to note your request with the information.
Further information concerning the terms and conditions of use and data privacy can be found at the Google Analytics Terms of Service or at the Google Analytics Privacy Overview. Please note that on this website, Google Analytics is supplemented by "gat._anonymizeIp();" to ensure anonymized collection of IP addresses (IP masking).